This project refreshes the Al Arisha brand to better connect with its target audience while preserving the essence of a traditional Bahraini Arabic restaurant. The approach blends authentic cultural character with a modern visual direction.

Through alignment with the client, a clear visual and verbal identity was developed to reflect both heritage and contemporary taste, ensuring the brand stands out among competing restaurants bringing old days in modern approach.

This project involves a refresh of the brand “Al Arisha” aligning it more closely with its target audience, persona and the essence of traditional dining. By modernizing the existing logo and design while retaining elements that reflect its classic roots, the aim is to create a brand identity that resonates with both contemporary tastes and the rich cultural heritage of the restaurant, ensuring it stands out in the local market to become recognizable and ligblielity & in it’s functionality.